How to present your property to make it SALEABLE!

FIRST IMPRESSIONS

“You don’t get a second chance to make a good first impression”

First impressions are important to ensure you achieve a Austasia premium price for the sale of your property! Other people’s mess always looks worse than your own. From the moment prospects arrive they process everything they see. Gardens and lawns should be kept well presented; rubbish should be disposed of, paths kept clean, toys and garden tools stored away. The “minimal look” can work best. This way people can imagine their own furniture and belongings in your home.

ILLUSION OF SPACE

Remove unnecessary clutter and watch your house expand in size. Neat, well ordered cupboards, wardrobes and pantry show that space is ample.

DON’T SPEND BIG MONEY

If you spend a lot of money painting, new floor coverings or adding a patio, you will want to add this to the price. Buyers may not share your taste, even though what they are getting is almost new. Ideally spend modestly to improve where possible.

LITTLE THINGS COUNT

On the other hand, make sure all minor repairs are completed. Sticking doors and windows, loose doorknobs, faulty plumbing or peeling paint may affect your sale. Cleaning and de cobbwebbing are paramount. Buyers want to feel they are purchasing a “new” home. We all look for low maintenance properties.

NEITHER HOT NOR COLD

A warm, comfortably heated home on cold days adds a feeling of cosiness and welcome.
On a hot day, turn on air – conditioning, fan or ensure your home is well-ventilated.

THE SCENT OF SUCCESS

Smokers and dog owners beware: stale or odorous air can make buyers want to leave fast. Room deodorisers , a bowl of pot pouri and open windows will all help. Any home will be enhanced by a smell of a cake baking, or freshly brewed coffee. Often the effect is subliminal; days later purchasers don’t always know why they got such good vibes from your home.

PETS UNDERFOOT

Keep your pets out of the way, preferably out of the home. Let the agent and buyer talk undisturbed.

TAKE A BACK SEAT

Avoid having too many people present during inspections. Austasia know the buyer’s requirements and can better emphasise the features of your home to prospective purchasers.

Never apologise for the condition or appearance of your home. This only emphasises the faults.

Don’t discuss the details of the transaction such as price or terms. Leave this to your Austasia agent - remember, our experience and training enables us to qualify purchasers and negotiate the best price.

Furthermore, negotiations are more easily kept on a businesslike level when emotions are not involved.

PRICE

It can be a mistake to list your home with the agent who suggests the highest price. While it is true that you can always “come down”, there are many factors to consider. Firstly the market is always looking for new listings. This means that the first few weeks your home is on the market will bring more inspections than any other time. All the buyers in the price range will rush to see your home. Those that have been looking for some time are the ones who have done their homework and are ready to buy. But they will also be the most aware of the market value of your property.

If your home is correctly priced it will make buyers feel they need to snap it up before someone else does. If the price is too high they feel no such sense of urgency. Just as sellers take the attitude “we can always come down” buyers think they will wait until the price drops. It is often the case that a property that would have achieved P5M when first placed on the market will lose as much as 10% after being on the market three or more months and becoming “stale”. The longer your property stays on the market, the more buyers feel they have negotiating power.

Your decision is extremely important because if an owner chooses a Real Estate Broker or agent based only on the sale price promised or commission charged, he or she could be very disappointed.

All reputable real estate brokers have access to the same methods of determining how much a property may fetch.

But – with respect, it is the buyer who ultimately decides the selling price of a property, not the seller / owner and not your broker.

An owner could desire a price higher than market value at the present time, and has every right to do so. However, the more realistically priced properties will sell within a natural period of time. Today, all buyers are very much in touch with the property market and will shy away from over-priced properties.

Only you, the owner, knows how important time is in relation to selling your property. Eventually, after some time, everything will sell, especially when the asking price is adjusted to market conditions.

The reason for choosing a broker should be based on the service and professional qualities offered to you, not on the price recommended. A professional broker / agent will get you the best price on your property, not give you false promises.

We at Austasia will endeavor to obtain the highest possible price for your property within the current market conditions. We have your satisfaction and our reputation at stake.

The exposure your property receives is directly connected to the amount of interest your property receives from buyers.

By using up to date and unique marketing techniques, we give your property the maximum possible exposure to buyers.

We design a marketing strategy specifically for your property, and guarantee the feedback to you from interested buyers, which is vital to your objective in selling.

When you list with Austasia, you are choosing a local broker / agent, with the backing of more real estate experience (more than 45 years in the Directors alone) than any other real estate brokerage organization in the area, and with an interest in getting you the best result.